DC introduced a new logo this week and we are digging the retro feel.
Geoff Johns made an interesting statement regarding the new direction about not only the logo, but where the comics are going and how the logo is deeply rooted in the company’s past.
“To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow.”
Let’s take a look at previous DC Comics Logo’s and we can get a better sense of what Geoff Johns is talking about in his statement.
The one that started it all. The first DC Logo in 1940 is simple and was probably considered average in its time. Instead of using ‘Detective Comics’ which DC stands for, they shortened the wording and we are going to take a guess because the logo wouldn’t fit in the circle, nor would it stand out like DC. It’s just a trademark stamp and nothing to get that excited about.
This logo made its debut in 1941 and they used their most popular character to highlight the brand of DC Comics. Again, it’s nothing special, but at the time it was probably adequate.
The third logo came out a 8 years later and this time they added color to the character word ‘Superman’. It’s interesting to note that they also included the term National Comics to incorporate the company’s more formal name.
The company waited over twenty years before changing their logo to all color and also featuring a picture of their most iconic character Superman. To us, the logo, is indicative of its time. It has the look and feel of the 1970’s and we don’t hate it.
Just a few years later, DC Comics, came out with the block logo. This logo is the most similar to the newly unveiled logo in terms of font and the circle.
This logo from 1974 is definitely a departure from the previous logo. The company obviously wanted to establish that they were responsible for some of the biggest superheroes created, but the design looks crowded and it doesn’t work.
In 1976 the company introduced this logo called the ‘bullet’. It is the most iconic and recognizable of all DC Logo’s to long time comic book fans. We believe this is the first logo they also changed colors to each individual character.
DC changed the logo after almost thirty years. The reason for the change was due to the fact that DC was expanding from being just a publisher of comics to entering the entertainment industry that included developing movies.
This logo debuted in 2012 with the rebooted DC universe, the New 52. The company did a lot of different versions of this logo, as well as, colors, but we don’t think it screams the DC Comics that we have come to love and admire. They put a tremendous amount of work into the design of this logo, not only for the comics, but for the movies also.
Let’s take a look one more time at the new logo and we’ll give you our reactions.
I really like to see the new logo because it feels oddly reminiscent to their previous ones before the New 52. I personally did not like the look of the New 52 DC logo. I like how it is circled in and the font reminds me of the older DC. I also enjoy the classic blue, but I know it will change from comic to comic. All in all I think that it marks the return of our good friend DC comics.
Rek: It says DC and it doesn’t look that bad. Very classic and a nod to simpler times.
Rek is loquacious as ever…